BRIEF
The client started a fashion business in Armenia and needed a catchy name for her business, as well as a fresh and contemporary branding. The name Ninaluche was created by mixing the brand founder's name Nina and the Italian word Luce (light). Later the name was edited to Ninaluche to avoid mispronunciation from Italian.
Naming, logo design & branding for Ninaluche Collection
The inspiration of the brand colors came from
the Mediterranean coastline of Spain,
where the warm waters of the sea meet the hot sands
and create a perfect harmony of nature...
Zaven Shegrikyan for Ninaluche Collection
